Pay once. Keep everything that ships.
Eleven full-site kits with their Etch Studio files, every library item, the panel that builds kits and composes sections inside Etch, the skill and the MCP for your AI agent, and everything that ships after. $375, one time. There is no subscription and no renewal.
- The free set, thirteen items: CTA band, Contact section, Detail item, FAQ item, FAQ section, Motion stylesheet, Page: Contact, Page: Pricing, Process card, Process steps, Section intro, Stat, Stats band
- Copy and paste into Etch, or insert from the panel
- Every playground, light and dark
- Eleven full-site kits, with demos and Etch Studio files
- Every pattern, component and showpiece: 119 library items so far
- The EtchPress panel: kits built in one click, the library and Compose inside the Etch builder
- A brand guide for every client, read live from the site and shared with one link
- The EtchPress skill and MCP for Claude Code, Codex and Cursor
- Everything that ships after, at no extra cost
- Unlimited sites, yours and your clients'
- Nothing on your sites ever switches off
Not affiliated with Digital Gravy or EtchWP.
Prices in US dollars. VAT or sales tax is added at checkout where it applies; businesses with a valid EU or UK VAT number pay none. Payment by card through SureCart and Stripe. You get a receipt and a downloadable invoice in your account.
What each plan includes.
| Included | Free | Lifetime |
|---|---|---|
| The free set | ||
| Full-site kits | No | |
| Every pattern, component and showpiece | No | |
| The EtchPress panel inside Etch | No | |
| Compose and the Agents place in the panel | No | |
| The EtchPress skill | No | |
| The MCP for AI agents | No | |
| Future kits and updates | No | Included |
| Class names in your client's prefix | ||
| Client projects | No | Unlimited |
| Support | Docs |
Before you buy.
What does lifetime mean?
For the life of the product: every kit, pattern, component and skill update, with no renewal. If EtchPress ever closes, you keep everything you downloaded.
Will the price go up?
Yes, and each rise is announced before it happens. The next one: $375 until December 31, 2026. From January 1, 2027, lifetime is $449. Buy before and keep it at $375. Whatever you pay, you keep everything that comes after.
Is there a monthly or annual plan?
No. You pay once and it is yours.
Does anything stop working if I never pay again?
No. What is on your pages is yours and keeps working; nothing on your sites phones home to show them. The EtchPress Runtime plugin uses your licence key to fetch items for the panel and to update itself, and the MCP uses it the same way. A lapsed key stops new inserts and updates, never what you built.
Can the classes use my client's name?
Yes. Type a prefix such as acme above the Copy button, in the panel inside Etch, or in your agent's settings, and the item arrives as acme-hero, components and scripts included. Your ACSS classes keep their names.
I am in the Etch community. Is there a discount?
Yes, 20% off. The members' code and its link are posted in the private Etch Circle.
Can I use kits on client sites?
Yes. Unlimited projects, your own and your clients'. You cannot resell or redistribute the kits themselves. The licence page has the full text.
Does it work in Etch Studio?
Yes. Ten of the eleven kits ship a folder made for Etch Studio with their demo content (the SureCart shop is WordPress only), and every showpiece runs there. A kit's look.css and global.css, added as Studio stylesheets, carry its design; full styling arrives when Automatic.css ships for Studio.
Do I need ACSS?
The kits and patterns are built on ACSS 4 variables. The panel's first insert adds the EtchPress look stylesheet, so a paste renders as designed even without ACSS; once ACSS defines a token, yours wins. A kit's Setup adds the kit's two stylesheets the same way (its look, and the motion and light and dark rules), or builds the whole site with the kit's design system imported into ACSS, backed up first.
What does Compose cost to run?
Nothing from us. In the panel it runs on your own model key (Claude, OpenAI or OpenRouter) and your provider bills the tokens. From Claude Code or Codex through the MCP it runs on the plan you already pay for. We keep no prompts and no keys: yours stays encrypted on your own site.
What if it is not for me?
Email within 10 days of buying and you get a full refund, no questions asked. We would appreciate your feedback, but it is not a condition.
Want EtchPress for Bricks or the block editor?
Everything here is made for Etch. Pick the builder you use and leave your email: we write once, when EtchPress works there.